SPPSOLE CO., LTD

Plate 00SPP brand guidelines

The SPP roundel.

Indigo, sky and gold in one circle. Everything needed to use the SPP identity correctly — on a screen, a shirt, a van or a billboard. Partners and press are welcome to download the marks below.

Download logosSee it applied

Plate 01The parts of the mark

One circle, two blues, three letters.

The SPP mark is a circle divided by a wave. To the left of the seam sits deep indigo — on this site, the colour of the press room; to the right, sky blue — the open air our billboards stand in. A thin white seam separates the two.

Down that seam run the letters S, P, P in gold italic serif, stacked one above the other, and along the base, in small white capitals, the company name: SOLE CO., LTD.

The mark on this site was redrawn as vector from SPP’s printed collateral, so it stays sharp at any size — on screen, in vinyl, in thread — and every file below shares one set of curves.

grid: 10 units · box 100 × 100r 48seam in · x 60seam out · x 42indigo · left of the seamS · P · Pgold italic serif,stacked down the seamsky · right of the seambase text · r 41.8SOLE CO., LTDseam · white, 1.8 wide

Plate 03Clear space & minimum size

Give it room.

xxxxx = height of the S≈ ¼ of the diameter

Keep a margin of x on every side, where x is the height of the “S” — about a quarter of the roundel’s diameter. Nothing enters that space: no text, no edge, no other logo.

Minimum size

Roundel

Screen 24 px
Print 10 mm

SPPSOLE CO., LTD

Lockup

Screen 20 px high
Print 8 mm high

Below these sizes the base text “SOLE CO., LTD” is dropped and the roundel carries the letters alone. For embroidery, keep the roundel at least 30 mm across so the base text stitches — or drop it.

Plate 04Incorrect use

Eight ways to break it.

The roundel is one piece: circle, seam, letters, base text. Change any part and it stops being ours. If a situation is not covered here, ask us — we would rather redraw an application than see the mark bent to fit one.

  • Don’t stretch or condense it.

  • Don’t rotate it — the seam runs top to bottom.

  • Don’t recolour it — indigo, sky, gold and white only.

  • Don’t move the letters off the seam.

  • Don’t outline it or invert the seam.

  • Don’t place it on a ground without contrast.

  • Don’t add shadows, glows or effects.

  • Don’t crowd it — respect the clear space.

Plate 05Colour

Gold, sky and the deep blue of midnight.

SPP’s colours are gold, light blue, a deep blue that leans to purple, and a little white. Indigo carries the page, gold makes the point, sky informs. Process cyan and magenta survive only as printer’s details.

  • ink-950

    Midnight Indigo

    The ground. SPP’s deep blue taken to night — most of what we publish sits on it.

    HEX
    #08091c
    RGB
    8 / 9 / 28
    CMYK≈
    71 / 68 / 0 / 89

  • gold

    SPP Gold

    The signature and the second colour of the site: one gold band per page, rules, numerals, outlines, the active state, the letters in the roundel.

    HEX
    #f5b81f
    RGB
    245 / 184 / 31
    CMYK≈
    0 / 25 / 87 / 4

  • sky

    Sky

    The secondary accent. Links, information, data series, construction lines.

    HEX
    #38b6f2
    RGB
    56 / 182 / 242
    CMYK≈
    77 / 25 / 0 / 5

  • navy

    SPP Navy

    The heritage deep blue. Garments, vehicle livery, large printed solids.

    HEX
    #1a1a8c
    RGB
    26 / 26 / 140
    CMYK≈
    81 / 81 / 0 / 45

  • ultra

    Ultra

    Links and focus rings on white.

    HEX
    #2326a8
    RGB
    35 / 38 / 168
    CMYK≈
    79 / 77 / 0 / 34

  • violet

    Violet

    The purple edge of the blue. Atmosphere and depth — never text on indigo.

    HEX
    #4b3fd1
    RGB
    75 / 63 / 209
    CMYK≈
    64 / 70 / 0 / 18

  • Cool White

    “A bit of white”: inverse sections, long reading, text on indigo.

    HEX
    #f5f7fd
    RGB
    245 / 247 / 253
    CMYK≈
    3 / 2 / 0 / 1

  • Indigo Raised

    Panels and raised surfaces; text on white.

    HEX
    #0d0f2a
    RGB
    13 / 15 / 42
    CMYK≈
    69 / 64 / 0 / 84

  • Indigo Line

    Hairline rules on indigo.

    HEX
    #232655
    RGB
    35 / 38 / 85
    CMYK≈
    59 / 55 / 0 / 67

  • Fog

    Labels and secondary text on indigo.

    HEX
    #9ca3c6
    RGB
    156 / 163 / 198
    CMYK≈
    21 / 18 / 0 / 22

Usage ratio

Gold works because there is so little of it, and sky works because there is even less. If a layout feels flat, add contrast in scale or tone before adding more colour.

  • Midnight Indigo 50%
  • Gold 20%
  • Cool White 16%
  • Deep blues 9%
  • Sky 5%

Accessible pairings

Contrast ratios are calculated from the values above (WCAG 2). Body text needs 4.5:1 (AA); large display type and interface graphics need 3:1.

  • Aa18.4:1

    AAA

    Cool White on Midnight Indigo

    Headlines and body

  • Aa11.0:1

    AAA

    Gold on Midnight Indigo

    The highlighted word, active states

  • Aa8.6:1

    AAA

    Sky on Midnight Indigo

    Links, information

  • Aa7.9:1

    AAA

    Fog on Midnight Indigo

    Labels, meta

  • Aa11.0:1

    AAA

    Midnight Indigo on Gold

    Primary buttons, the closing band

  • Aa17.5:1

    AAA

    Indigo on Cool White

    Text on white

  • Aa10.2:1

    AAA

    Ultra on Cool White

    Links on white

  • Aa12.5:1

    AAA

    Cool White on SPP Navy

    Garments, livery

  • Aa1.7:1

    Fails

    Gold on Cool White

    Never for text — use gold as a fill behind indigo

  • Aa2.1:1

    Fails

    Sky on Cool White

    Never for text — use Ultra

  • Aa1.7:1

    Fails

    Cool White on Gold

    Never — text on gold is always indigo

  • Aa2.7:1

    Fails

    Violet on Midnight Indigo

    Never for text — atmosphere only

Do

  • Let midnight indigo carry the layout; colour arrives as an event.
  • One gold action per view. If two things are gold, neither is primary.
  • Use sky for what informs — links, data, guides — and gold for what converts.
  • Set text on gold in midnight indigo, always.
  • Bring in cool white for long reading and a change of pace.

Don’t

  • Don’t use pure black or pure white. Our dark is indigo; our white is cool.
  • Don’t give gold and sky equal weight — sky is always the quieter of the two.
  • Don’t set gold or sky text on white; both fail contrast.
  • Don’t turn gold into a gradient, a glow or a metallic effect.
  • Don’t use orange as a brand colour — it is reserved for warnings.

CMYK values are arithmetic approximations for orientation only. Deep blues and violets shift noticeably between screen and press, and gold depends on the substrate — SPP prepress sets the final build for each process and confirms it on a production proof.

Plate 06Typography

Four faces, four jobs.

All four are open-licence typefaces, self-hosted with the site. Each has one role and keeps to it.

  1. 01 — Display

    Bricolage Grotesque

    • Headlines, titles, oversized numerals
    • Weight 600–800 · width 80–88%
    • Tracking −1.5% to −4.5% · leading 0.86–1.15
    • Sentence case or uppercase — never title case

  2. 02 — Feeling

    Instrument Serif Italic

    • ONE feeling-word inside a headline
    • Always italic, always lowercase
    • Never for body text, labels or buttons
    • Often the only gold word on the page

  3. 03 — Body

    Geist

    • Paragraphs, descriptions, form text
    • 16 px minimum on public pages
    • Leading 1.5–1.75 · measure ≤ 68 characters
    • Regular for text, 600 for emphasis

  4. 04 — Label & data

    JetBrains Mono

    • Eyebrows, labels, meta, buttons, plate numbers
    • 11 px · uppercase · tracking +14%
    • Tabular figures for prices, sizes and counts
    • The voice of the job ticket

Together

Plate 03 — Example

See it before it is real.

Four faces, four jobs. The grotesque shouts, the serif feels, the sans explains and the mono keeps the records. They never swap roles.

Open SPP Studio

Plate 07The print-ornament system

Borrowed from the press sheet.

The marks a printer leaves in the margin are our decoration. Use one or two per view — they are seasoning, not the meal. Corners are always square.

  • Crop marks

    Frame ONE hero object per view — a mockup, a form, a cover. They mean “this is the finished piece”.

  • Registration target

    Opens every eyebrow label and plate marker. Gold on indigo; indigo on white and on gold.

  • Plate number

    Sections are numbered like press plates. Numbers run in order down the page and are never decorative.

  • Halftone

    A quiet dot field at 5–10% opacity, always masked to fade out. Atmosphere, never pattern.

  • Colour bar

    The only place process cyan and magenta appear at all. A 6 px strip at the edge of a section — once per page.

  • Hairline rules

    1 px lines build every list and table. Depth comes from rules and tone steps — never shadows, never rounded cards.

Plate 08Tone of voice

Plain, specific, honest.

We write the way a good production manager talks: short sentences, real numbers, no superlatives. British spelling — colour, visualise, customise.

Calls to action

Buttons are verbs in the customer’s voice, set in mono capitals. They say exactly what happens next — no “Submit”, no “Learn more”.

  • Start a project
  • Design something
  • Open SPP Studio
  • Customise this
  • Build my project
  • Request a quote
  • Get an estimate
  • Explore billboards
  • Request this location
  • Let’s talk
  • Upload artwork
  • Visualise it
  • Save design
  • Download mockup
  • Reorder
  • View case study

We say / we don’t say

SayRequest this location

NotBook now

A billboard request is not a booking until SPP confirms it.

SayGet an estimate

NotSee the price

On-site figures are a guide. The written quote is the price.

SayLooks like this page hasn’t been printed yet.

NotError 404

Even the dead ends sound like a print shop.

SaySample project

NotTrusted by leading brands

We never borrow credibility we have not earned.

SayAutomated preflight checks are advisory.

NotYour file is approved!

A person at SPP signs off every file.

Plate 09Applications

On everything we make.

Drawn mockups showing placement, scale and colour on the products SPP produces. The garments use the same geometry as SPP Studio.

  • 01

    T-shirt

    Full-colour roundel on SPP Navy, centred in the front print area. Screen print or DTF.

  • 02

    Polo shirt

    Full-colour roundel at left chest. Embroidery — keep it over 30 mm so the base text stitches, or drop the base text.

  • 03

    Cap

    One-colour roundel in midnight indigo on gold; the seam and letters are the cap fabric showing through. Flat embroidery on the front panel.

  • make it real.
    04

    Tote bag

    One-colour roundel with the tagline. Single-colour screen print in midnight indigo on white canvas; the knock-outs are the canvas.

  • Design it.Visualise it.Make it real.
    05

    Billboard

    Gold face, the full-colour roundel at the left, tagline in indigo, seven words or fewer. The roundel carries its own colour, so it needs no plate behind it.

  • Your NamePOSITIONSPP_SOLE@YAHOO.COMVIENTIANE CAPITAL, LAO PDR
    06

    Business card

    Indigo front with the roundel alone; white back with a small roundel and details in mono. 90 × 54 mm.

  • SPPSOLE CO., LTDSPP_SOLE@YAHOO.COM · DESIGN · PRINT · OUTDOOR
    07

    Vehicle side

    Full-colour roundel with the lockup text on the cargo panel, gold sill band, contact line in mono. Printed and cut vinyl.

Download logos

Need a format that is not here — EPS, PDF, embroidery file? Write to spp_sole@yahoo.com.

Next step

Now put your own mark on something.

The same care goes into your brand. Try it on a shirt in SPP Studio, or ask our designers to build your identity.

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