Five provinces, one message, measured
A multi-site billboard campaign with a different QR code on every face.
- Client
- National Telecom Brand (sample)
- Sector
- Telecommunications
- Year
- 2025
- Scope
- 3 services
Cover composed from the project palette — #ffd60a · #17171a · #00aeef
This is a sample project. The client is fictional and the figures are illustrative. It is published to show how SPP structures, produces and reports a job of this kind.
- 01
The Client
A national brand launching a data package outside the capital.
- 02
The Challenge
Outdoor advertising is usually bought on faith. The marketing team needed to show which sites earned their cost.
- 03
The Idea
Give every billboard face its own tracked QR code, and report scans, visits and sign-ups per location.
- 04
The Approach
Sites were shortlisted on the SPP Outdoor Network map, with artwork previewed on each structure before booking.
- 05
The Result
A per-site performance table the client could use to renew the strongest locations and release the weakest.
In numbers
Illustrative figures — sample project- 5provinces covered
- 8faces, individually tracked
- Per-siteresponse reporting
Services used
- 01Billboard Network
- 02Large-Format Print
- 03QR Tracking
- Explore our services
Next project · Sample project
A café that looked ten years old on day one
Next step
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